Transfer
Definition- A propaganda technique in one gets power from the authority of a symbol/image/group
This poster exemplifies how transfer can be used as propaganda in politics. The poster depicts Ronald Reagan, the 40th president of the United States. Ronald Reagan had already been the president for the 1981~1985 term, and during the time of the creation of the poster, he was running for reelection. Thus, he used transfer to support himself.
He is transferring the power of the president. In the poster he depicts himself, the American flag, the White House. By depicting the American flag and the White House, which are the symbols of American presidency and pride, he is transferring the power of the president to himself, thus making him appear to be better than who he actually might be.
He is transferring the power of the president. In the poster he depicts himself, the American flag, the White House. By depicting the American flag and the White House, which are the symbols of American presidency and pride, he is transferring the power of the president to himself, thus making him appear to be better than who he actually might be.